Building the Platform Behind the PRO Model
Unitas Brokerage is the platform behind a growing family of specialized insurance businesses. Each entity serves a different audience, but they are built to help clients get more value from the insurance they already purchase.
Reimagining Brokerage Through Stakeholder Alignment
The mission behind Unitas is simple: to redefine how businesses think about commercial insurance.
For too long, insurance has been managed as a necessary expense—administer, shop, renew, and repeat. Unitas challenges that approach by transforming recurring insurance spend into a strategic financial lever, creating opportunities for profit participation, stronger stakeholder alignment, and long-term value creation.
By aligning incentives between client and broker, our approach unlocks efficiencies, improves outcomes, and turns annual premium spend into a strategic advantage.
A Different Approach to Brokerage Economics
In the traditional brokerage model, the more a client pays in premium, the more the broker earns. This fundamental misalignment of stakeholder interests is precisely what Unitas was built to address.
Our model is grounded in participation and long-term alignment—moving beyond transactional outcomes toward shared value creation. While the insurance procurement process remains consistent, the economics of the relationship are fundamentally redesigned to deliver greater client value.
Strategic Thinking Beyond Traditional Brokerage
Unitas positions insurance as a strategic lever within the broader business. Rather than focusing solely on coverage placement, we help organizations rethink how recurring insurance spend fits into long-term planning, capital allocation, and overall financial alignment.
Supported by industry expertise and a fundamentally modern brokerage structure, Unitas is designed for organizations seeking a more dynamic and forward-looking approach.
Built on Industry Experience and Long-Term Vision
Unitas was founded by Kerry Martin, drawing on years of experience within the traditional insurance brokerage model. Through that experience, he recognized a fundamental misalignment—and the opportunity to build something better.
The result is a brokerage platform grounded in participation, transparency, and long-term alignment, designed to deliver more meaningful and enduring value to the organizations it serves.
Start the Conversation
If you would like to learn more about Unitas, its brokerage structure, or the specialized entities within the platform, we’re here to help.
Reach out to ask questions, explore the model, or start a conversation about how the structure may apply to your organization.